Hiretual

Leading front-end design, branding & identity for the Growth & Marketing teams at Hiretual to bring awareness of our AI-Powered SaaS platform to recruiters and sourcers worldwide.

Hiretual's recruitment software transforms the hiring technology of today to build a workforce for the future using intelligent sourcing, engagement, analysis, and integrations with over 45+ existing platforms.

I was brought on as the second designer for the marketing team shortly after Hiretual raised funding for a Series B round, learning to work cross-functionally with many different teams to get a multitude of deliverables out, ranging from responsive landing pages to downloadable eBooks.

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How can we create a professional brand image that not only propels Hiretual's product across the sourcing and recruiting industry, but throughout the world as well while surpassing the company's monthly revenue goals as well?

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Developing a cleaner style for the company's branding with another designer, emphasizing easy of use and functionality over aesthetics while not sacrificing on quality of designs. Helped to completely rebrand the main website, achieving more than $1M of revenue over the set goal every month since the launch back in June 2021.

Although I was only the second designer on the marketing team, there was no clear image or strong brand for Hiretual when I joined. Looking over the old designs, there needed to be a revamp in both image and messaging; at first, users were confused because we used fancy terminology to stand out from the handful of other talent sourcing platforms within our market. Instead of going for a more randomized design, I started to implement a design system for the marketing team to use because we had to push out nearly 500 landing pages for our biggest campaign at the time. Designing every single page by hand is tedious and inefficient, so a design system made it simpler to push out deliverables on time in order to meet revenue goals.

As a designer, I worked with a wide variety of very talented people on my team. Working with a lot of digital content strategists, content writers, community, paid ad, brand, and SEO specialists opened my eyes to how marketing worked in the startup world, and more importantly about how proper leadership from my managers can help support the whole entire team to achieve a lot of revenue. Learning how MQLs worked, how organic traffic is preferred over paid ad traffic, and other skills helped me develop a clean, consistent look for the brand across teams.

From there, I would research more into how marketing was executed from a startup perspective and how we would use different platforms like Sense6, Google Ads, and Pardot to drive our marketing efforts. I learned about the other competitors within the space, learning how the team works, and how we can grow our own company through marketing efforts.

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I worked with multiple teams, ranging from C-level Executives, CSM, AEs/SDRs, Product, Product-Marketing, Community, and others to drive overall company growth.

• Worked alongside CEO, Product, and Corporate Development Director to design a slide deck aimed at VCs to get our Series C funding.
• Worked alongside Digital Marketing Strategists, Content Writers, Developers, and Manager of Growth to push out our first Interactive eBook.
• Worked alongside Content Marketing Managers, Product Managers, and Director of Sales to implement a landing page, conversion page, and checkout page partnered with Relode to get their recruiters to sign up for our service.
• Worked alongside Product Marketing Strategists, CSM, Senior Manager of Revenue Ops and Enablement, and Account Executives to create new deliverables for Sales and Product Marketing teams, aimed specifically at our Enterprise customers
• Worked alongside Manager of Marketing Operations, Web Developers, and Head of Marketing & Community to brainstorm and design hundreds of landing pages, conversion pages, and our main website for growth.
• Achieved a growth rate from $12.5M to over $27M in ARR since I joined, with myself leading design for Marketing and Growth teams since May 2021.

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Results

• Created over 400+ designs and projects of various complexities over the course of 9 months at Hiretual, working with Digital Content Strategists closely on how to convert potential leads to loyal customers
• Using hotjar and other programs to see where users were bouncing, and implementing constant iterations to drive ARR, with our team helping the company achieve continuous ARR of over $1M-$2M every month, from $14M to $27M with me leading design for Marketing and Growth.
• Worked alongside teams within Account Executive, Customer Success, Sales, Product-Marketing, Partnerships, and Community to push out a visually stronger brand for Hiretual that incorporates bold, yet unobtrusive colors and designs.
• Developed the first design system for the marketing team to ease workflow bottlenecks between Digital Strategy, Content, and Web Developer team.
• Working as the solo designer for Growth and Marketing team, providing deliverables for over 70% of teams within the company.
• Used best practices to design for inclusivity, making sure that accessible design was implemented and pushed back against Dark UX designs.

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