.png){kind=avatar}
LinkedIn
Trailmerge Labs saw an opportunity to expand their horizons as a design agency within the B2B SaaS space by contracting my team and I to craft a web-based SaaS platform that solves this complex problem facing product leaders and cross-functional teams.
.png)
For my first case study, I would like to showcase BentoPath. But first, let’s talk about why we set out to solve this problem when Trailmerge Labs contracted my team and I to design a SaaS product for them. Trailmerge Labs, a product design agency from Atlanta, saw an opportunity to create a solution focusing on various obstacles that product leaders were experiencing within the agile software development cycle.
Product leaders are having a hard time with clear project management, functional agile development, and open communication with other teams. Conversations between teams are siloed off from each other instead of directly going across, leaving a lot of room for miscommunication and consequently slowing down the entire product release cycle—causing startups to miss releases, disappoint customers, and loss of revenue.
a cloud-based tool that allows for more agile planning by removing siloed workflows between teams, empowering product leaders to prioritize builds, track releases, and foster roadmap collaboration between everyone.
As the Product Design lead for BentoPath, I was responsible for user research, interaction design, design system development, and visual branding while working alongside 3 other designers. Building tools that helps connect people and empower them to do their jobs better is one of the most satisfying types of work I’ve had the pleasure to experience.
.png)
Led interviews with 6 different Product Leaders and Product Managers to identify problems with roadmapping in complex SaaS environments and coordinating design, dev, and sales/marketing efforts. Identified daily workflow problems alongside primary objectives when managing product release cycle.
Key Takeaways:
Synthesized key findings using an affinity map to define target user and analyze main pain points they are facing.
Key Takeaways:
Organized statements from user interviews into categories which highlighted their needs and pain points. Created “I” statements to help empathize with clients to create a target user persona.
Key Takeaways:
Conducted a design studio using rapid ideation to brainstorm potential solutions. Refined sketches to create a main hub allowing users to view updated features, different roadmaps, project updates, and current/upcoming product releases.
High-level view of tasks and tickets that could be labelled depending on their status within a single dashboard.
The goal was to design and test an intuitive guided experience for clients to view and track the progress of a new task from ideation to product release cycle. Tests were conducted remotely via Zoom with users of Product Management softwares such as Jira and Asana.
Resolved issues of validation by making iterations from first round of usability test and conducted the second round with a high fidelity colored prototype.
Created an atomic design system with complete assets and components to deliver to our primary stakeholder and client.
Key Results:
.png)
Primary stakeholder and client requested that the product be easy to navigate, pleasant to look at, and enjoyable to use. Created a custom logo using colors that reflect a light-hearted theme. Fellow teammate illustrated custom sushi icons to fit the theme of a bento box as requested by our client.
Key Results:
This is BentoPath, a brand new Product Management tool designed with Agile teams in mind. BentoPath allows Product Leaders and managers to collaborate quickly and efficiently across multiple teams using a single source of truth for managing agile planning, product roadmapping, and communication channels, all while integrating easily with cross-platform technology stacks.
